14 Jan AUTUMN/WINTER 2020 | COLOR ANALYSIS
Color Analysis is a trend forecasting report, that offers brands and retailers high-level global trends based on consumer reports, detailed market research and generational mindsets influenced by art and culture. This trend forecasting report provides color information for color managers, directors and designers to support the color palette development process. Colorful, informative and inspirational this 100-page semi-annual trend report is essential for educated seasonal color decisions.
Your Autumn/Winter 2020 visual experience features over 54 colors told in thirteen COLOR TRENDS stories inspired by the science of how color is known to affect our mood. Color stories found in the Autumn/Winter 2020 report are:
Soft Neutrals: A comforting warmth in soft natural colors
Mood Grey: A timeless classic that supports other shades
Nostalgic Warmth: Inspired by wooded, earthy red browns
Scarlet Afternoon: Romantic reds are appealing for AW20 palettes
Afterglow: A delicate combination of feminine pinks
Delicate Mix: Inspired by wild blooms with whitened lilac to deep plum hues
Goldmine: Yellow with brown tints reflective of the autumn harvest
Mossland: Greens offer wellness and mindfulness
Copper: Coppers crossing over from fold to red color families
Active Vibes: Optimistic, bright, and energetic neon colors
Earth and Sky: Stormy blue shades with metallic and icy effects
Midnight Indigo: Nostalgic blues are grounding and safe
Also, in this edition of the Color Analysis report, the trend team at Color Solutions International expanded the use of their proprietary Relative Color Popularity report (RCP). RCP is a marriage of COLOR VALIDATION with trend color forecasting. The RCP report has been organized into four categories to help validate your color selection.
Seasonal Trending: Colors that show an increase in popularity seasonally
Consistent: Colors that have demonstrated consistent demand across seasons
Forecasted: New colors that are emerging for the season
Uptrending: Colors that show a sudden increase in popularity
As in previous editions, the Color Solutions International color and trend team offers you four seasonal stories to inspire your 2020 palette. These macro stories are inspired by today’s trends in sustainability, human connection, wellness, and authenticity. Your Spring/Summer 2020 FEATURED SEASONAL stories include:
Incandescence: Independence, optimism, personalization inspire
La Vie Boheme: A return to nature and environmental conscience
Nordic Lights: Enjoyment of luxury and heritage
Gentle Nature: Sustainable colors offer moments of introspection