04 Aug Timeless Color – Rust
In this series, “Timeless Color”, we have taken the data using our proprietary Relative Color Popularity (RCP) process, to determine what colors are used most across all palettes and seasons.
If you are in the fashion industry, you know all about “Core” color. Timeless Color includes colors that have withstood the test of time, not just colors we consider Core for a season or a few years. With data collected from 10+ years of ColorWall™ usage across more than 100 brands and retailers, we have a wider selection of color that we are calling Timeless Color. The colors chosen for this report were selected as top performing shades from more than 10,000 seasonal color palettes.
In times of uncertainty, it is helpful to look back on things we can count on. So now is a good time to see what colors we have relied on in past seasons. Colors that are Timeless!
The most popular colors for rust range from saturated red shades with yellow undertones to deep burnt reds.
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