07 May Color Quarterly – Q4 Progressions 20/21
The Color Quarterly report offers important hindsight into color direction and validation for fashion and product designers. It is important to look back as see what worked and what did not in this changing consumer climate.
Using our proprietary Relative Color Popularity process, we create mood boards based on the most popular colors from the quarter. The data is selected from the top ColorWall colors that brands and retailers choose for their seasonal palettes during the specified quarter.
Taking a look at Q4 from 2020, and comparing to Q4 for 2021, we see how color popularity shifts in each color family range, along with colors that are trending up, as there was not much presence in Q4 2020.
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