03 Nov Color Quarterly – Q2 Progressions 21/22/23
The Color Quarterly report offers important hindsight into the color direction and validation for fashion and product designers. It is important to look back and see what worked and what did not in this changing consumer climate.
Using our proprietary Relative Color Popularity process, we create mood boards based on the most popular colors from the quarter. The data is selected from the top ColorWall colors brands and retailers choose for their seasonal palettes during the specified quarter.
Looking at Q2 from 2021 / 2022 and comparing it to Q2 for 2023, we see how color popularity shifts in each color family range, along with colors trending up, as there was not much presence in Q2 – 2021 or 2022.
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