01 Aug Does Digital Color Communication Really Work?
Is total digital color communication a practical alternative to physical color standards?
When faced with short deadlines and time constraints it becomes all too easy to choose colors solely from a computer rather than using physical standards. What must be considered is the color information that is lost with this short cut is ultimately going to affect how the colors are preform on the final product.
Is color really that simple that you can pick a color from computer screen and expect to get the same color on the finished product? Is technology advanced enough to transfer digital color consistently across multiple substrates within a given tolerance?
I have been in this business for a long time and electronic color communication alone works poorly. Only when the electronic and physical are coupled together do you get accurate and consistent color.
I know many of you out there are big fans of electronic color communication and have invested large sums of money to make it happen.
Now for the big question, how is it possible to use digital color and end with a product that matches the original color inspiration?